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Press
STEPHANIE SAROFIAN
Senior Vice President, Managing Director, The Third Act:
Stephanie leads The ThirdAct:. Her interdisciplinary team cuts across agency, media, and
entertainment skill sets to offer brands a single source of digital brand content innovation.
Serving as an arena connecting insight-led ideas, media, technology, and measurement, The Third
Act: works with brands and their partners to enable content that drives deep customer engagement
and business results in the digital age.
JORDAN BITTERMAN
Senior Vice President, Media Marketing and Content, Digitas
Jordan leads the New York Media capability for Digitas. In his nearly four years at the
company, he has been a constant presence on the American Express business in both Media and
Marketing and helped launch The Third Act: and create the NewFront.
JOHN McCARUS
Vice President, Group Development Director, The Third Act:
John leads the development of original and partnered digital brand content offerings across
Digitas teams, working in partnership with creative, media, and marketing leads. John is
responsible for content strategy development, sourcing digital content creator partnerships, and
crafting digital brand content offerings. Prior to joining Digitas, John served as Vice President of
Brand Development for Alliance.
CHRISTINE BEARDSELL
Vice President, Group Creative Director, The Third Act:
Christine leads creative innovation and distribution of motion media content across Digitas
teams, working in partnership with creative, media, strategy & analytics, and technology leads.
She has a unique and varied set of skills that weaves media, technology, and production knowledge
to inform deep interactive experiences for brands. Christine is prolific in the digital space as
a widely followed columnist for ClickZ and a frequent contributor to the press and industry
panels.
STEVE TORRISI
Vice President, Group Director, Head of Production, The Third Act:
Steve oversees the production group across all Digitas offices to ensure that creative ideas
are translated into any media — from digital to TV to film. Steve's group customizes each project
with appropriate talent from his vast spectrum of producers and post-production teams.
Additionally, Steve is responsible for the Business Affairs team consisting of business managers and
talent/intellectual property negotiators.
MARTA INFANTE-STAJEK
Associate Director of Business Affairs, The Third Act:
Marta manages all productions in our New York, Boston, and Chicago offices. Marta applies her
expertise as a Business Manager and Director for internal agency studios to the entire production
processÑeverything from broadcast commercials and interactive videos to internal and external
event content.
Marta brings a background in estimating, contracting, insuring, and managing risk to
clients and The Third Act. She has been an integral part of creating and growing business
for The Third Act in both production and post-production arenas.
Prior to joining Digitas and The Third Act in 2007, Marta was the Business Director for
Ogilvy's in-house production studio. She also holds a BA from NYU in Broadcast Journalism.
SARAH PASSE
Manager of Brand Content Development, The Third Act:
As Manager of Brand Content Development for The Third Act: a unit of Digitas, Sarah supports
the development of original and partnered digital brand offerings across all client teams.
SarahÕs focus is on digital content distribution, measurement of success for digital brand
content programs, and developing strategic partnerships with content creators and distributors.
Prior to her current role, Sarah served as a member of the Digitas Media Team working on
American Express.
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